“How are we all connected? That is the bigger reason why I pay a lot of attention to international news coverage.”

Global Press Journal reader, API female, 35-54, living in the U.S., born outside of the U.S.

Global Press Journal’s audience has been steadily growing for years. Then, during the pandemic, the demand for high-quality international news skyrocketed and millions of readers found their way here. Throughout 2021, we invested in robust audience research — studying for the first time our growing U.S.-based audience and measuring audience growth potential in key markets, like Zimbabwe and Mexico. Here’s a look inside our audience research in 2021:

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What Readers Are Saying About Global Press Journal

As we dove deep into measuring audience size and engagement, we never lost sight of the fact that readers are people. People read the news to inform and improve their lives by better understanding the world and their places in it.

Reader Testimonials

Click the circles below to hear what our readers have to say about Global Press Journal.

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Serving Diverse Global Audiences

Global Press Journal reaches a large global audience in six languages through direct and syndicated channels. Our audience strategy prioritizes local readers in Global Press coverage countries who lack access to accurate information and curious global readers hungry for accurate information about the world. We work hard to reach these diverse local and global audiences by partnering with dozens of local news outlets, schools and NGOs that republish our world-class stories.

Direct
Social Media
Newsletters
Republication

In 2021, we saw a 38% increase in republication partnerships, ranging from national newspapers to hyperlocal community news sites.

Here are some new partners serving readers across sub-Saharan Africa:

PML Daily

“It's been very beneficial working with (Global Press) and your network of correspondents in Uganda and the East African region. We are always grateful for the collaboration, which is the future of great journalism projects and media business sustainability.”

Alex Bagyenzire Atuhaire, editorial director

AfricanArguments

“Global Press Journal articles allow us to expand our coverage from the ground with high-quality journalist-led features on often under-reported issues.”

James Wan, editor

The Zimbabwean

“We have found (Global Press) articles to be immensely insightful and well-researched and they have been of great interest to our readers and have helped us broaden the scope and reach of our feature writing.”

Wilf and Trish Mbanga, editor and publishers

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Audience Research 2021:
What did we learn?

Global Press Journal serves a growing global audience of readers outside of our coverage countries. In fact, the U.S. is now Global Press Journal’s largest country audience. In 2021, we invested in a nationwide audience research project, which included in-depth interviews, focus groups and a nationwide survey, to better understand who our U.S.-based readers are and how they respond to our mission and model.

Who are these readers?

More than 65% of Global Press Journal’s U.S. audience has a significant international connection to one or more of our coverage countries. What will we do with this information in 2022? Global Press is building powerful partnerships with media organizations currently serving or working to better serve these important readers.

Fun Fact

Global Press is serving readers in the United States who are members of diaspora, migrant and refugee communities.

What’s our market share?

In a nationwide survey of adults living in the U.S. who say they read international news a few times a month or more, 8% of respondents indicated that Global Press Journal was where they went most often to read international news.

Fun Fact

Respondents cited The New York Times and BBC as top choices, with 38% of market share. Outlets with equivalent market share to Global Press Journal were The Economist, The Guardian and Al Jazeera, with 8-12%.

"Now I understand how U.S. reporters sent to another country to report the news can lack understanding (of) the place's history and context leading to biased news and perpetuating stereotypes." API woman, 18-24

What kind of reporters do readers prefer? 

Given the option to hear from a foreign correspondent or local reporter, a majority chose a local reporter who is from the location they are covering, citing source access, context and trustworthiness.

Fun Fact

Global Press Journal reporters, all local women who are from the communities they cover, tested as credible or more credible in side-by-side comparisons with foreign correspondents.

What do readers think about the Global Press Style Guide? 

When compared to mainstream international coverage that does not use the Global Press Style Guide, two-thirds of participants said they prefer sentences written with the guide because it makes the stories clearer, more interesting and more meaningful.

Fun Fact

No U.S.-based readers could correctly define the term Global South.
That’s a great reason not to use the term.

"I’m ashamed that I never even thought of this — that all I’m getting is the tip of the iceberg in a story by foreign correspondents. I’m glad I now have learned about a very positive alternative." White woman, 55-64

More key takeaways:

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Innovation ranked #1 as the topic participants want to hear more about in international news coverage.

2

A majority of participants said they tune out international news because it overemphasizes war, poverty, disaster and disease.

3

Ethical and accurate were the terms most used by participants to describe the kind of journalism they seek out.

4

Most U.S.-based readers are unfamiliar with the concept of non-profit news organizations.

5

The majority of participants said parachute journalism is an unethical or ineffective practice.

6

The term reporter tested as more credible and reliable than the word journalist.

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What’s next?

Global Press is investing in brand awareness and building powerful partnerships in 2022.

Dial Fellowship

In 2021, Global Press CEO Cristi Hegranes was selected as an Emerson Collective Dial Fellow. Through this fellowship, Cristi and the Global Press team will be accelerating external communications, brand awareness and partnership building.

Partnerships

In 2022, Global Press Partnerships Manager Caira Conner will be building bold partnerships with media organizations currently serving or working to better serve diverse readers in the U.S. and around the world.

Thanks to these opportunities, you’ll see Global Press team members sharing their stories and expertise more than ever before.

CH Podcast

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BBC

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Laxmi Predictions

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FrankfurterRundschau

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“From the pandemic to a volcanic eruption in eastern DRC, where I live, 2021 was a difficult year. Through it all, Global Press has supported, physically and psychologically. As a result, I have been able to share important stories about my community with the world during these turbulent times.”

Noella Nyirabihogo, Senior Reporter, Global Press Democratic Republic of Congo

Global Press has invested in building the world’s leading Duty of Care program since inception. Our program is designed to meet the specific needs of local women journalists, for whom extraction is not an option. This requires an interconnected security system that prioritizes physical, emotional, digital and legal security.

The pandemic heightening the need to provide for journalist security in every region of the world. 

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Security Risks

Reporting while under lockdown creates increased physical and legal security risks. Global Press invested in ensuring every reporter had access to adequate PPE and xyz. 

Global Press Journal reporters spent a combined total of 991 days in strict or severe lockdown. 

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Ongoing challenges

In many places, the challenges to reporting grew in 2021 as many countries used pandemic-related restrictions to curb the spread of information and restrict press access.

Argentina

241 days

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“2021 was a year of great professional experience for me. Despite the pandemic, I was able to report stories that the world needed to hear.”

Khorloo Khukhnokhoi, Reporter, Global Press Mongolia

From training effectiveness to audience engagement and sector-wide adoption of Global Press standards and practices, we use an array of measurements to understand the depth and scope of our impact on the world. Global Press team members track how stories are used by educators, policymakers and movement builders across the world.

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A Time for Change

Here are some of the stories that spurred tangible impact in 2021:

Stephen Buckley

What do both stories have in common? They were edited by then-editor Stephen Buckley — a former Washington Post Africa bureau chief who has also worked at The Tampa Bay Times and The Poynter Institute. Stephen left his post as a Global Press Journal editor in 2021 to become the Patterson Professor of the Practice of Journalism and Public Policy at Duke University. Global Press is thrilled to announce that Stephen will join the Global Press board of directors in 2022 to continue to bring his deep wisdom and expertise to the organization.

Reporter Recognition
“In 2021, Stephen coached me through a bad case of writer's block. He has a way with people. Thanks to his patience, coaching techniques and expertise, I found myself being pulled out of the dark, blank space I was in. I began to find stories everywhere.”
Kudzai Mazvarirwofa, Senior Reporter, Global Press Zimbabwe 

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Seeding Change

At Global Press, we create opportunities for impact by ensuring that our stories reach diverse audiences. We publish every story in the reporter’s local language and English, and we disseminate stories free of charge to hundreds of schools and news outlets around the world. Here are a few examples of impactful stories taking root:

Impact
In Action

Last year, Lilette Del Refugio Aguirre Contreras, a Global Press Journal reporter in Mexico, wrote a story about Mexican farmers upending tradition to reduce air pollution.

Lilette’s story ran in April 2021, when farmers were leading the charge to reduce pollution. The story was widely syndicated in the area in Spanish and credited for raising awareness of the issue. By November, the head of the city’s ecology department announced that they were going to follow the farmers’ lead by controlling the burning of stover at the city level by imposing certain parameters — including only allowing burns scheduled in advance and only on certain days and times. The city is also imposing fines for those who do not follow the new rules. This story was produced in partnership with the Solutions Journalism Network.

read the article on global press journal

“In 2021, I learned that even in the face of a pandemic, journalism must continue to thrive. Storytelling is vital now more than ever.”

Linda Mujuru, Senior Reporter, Global Press Zimbabwe

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Coverage Highlights

While the world lurched through a second year of the pandemic, Global Press Journal published some of its strongest work yet.

relevant

MEXICO

Citizens Fear Police Brutality, Police Fear Violent Reprisals

By Patricia Zavala Gutiérrez and Lilette A. Contreras

Our relentless coverage of the pandemic underscored the global disparity in vaccine access and showcased unfolding global issues.

DEMOCRATIC REPUBLIC OF CONGO

Traditional Healers Hinder COVID Vaccination Drive

By Françoise Mbuyi Mutombo

In-Depth

DEMOCRATIC REPUBLIC OF CONGO

Officials Trade Blame for Failed Volcano Warning System

By Noella Nyirabihogo

Global Press Journal expands on breaking news coverage to explore the origins of problems and help readers understand why they persist.

PUERTO RICO

Communication Towers Stir Outrage at Encroachment

By Coraly Cruz Mejías

comprehensive

Global Press Journal Senior Reporter Lucila Pellettieri has been covering housing justice in Buenos Aires for years.

Global Press Journal reporters live in the communities they cover, allowing them to follow issues as they change over time.

Nuanced

Global Press Journal stories go beyond stereotypical coverage of war, poverty, disaster and disease. They offer solutions to global challenges and highlight triumphs of ingenuity.

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A Growing Team

Our editorial team tripled in 2021. A powerhouse team of editors worked with our reporters to produce impactful journalism under the leadership of Jessica Meyers, Global Press Journal’s editor-in-chief.

Jessica Meyers

Jessica Meyers joined Global Press Journal in January 2020. She has worked for the Los Angeles Times’ China Bureau, The Boston Globe, Politico and the Dallas Morning News. Jessica has led the Global Press Journal editorial team during some of the most challenging years for news organizations. She is deeply committed to Global Press’ Duty of Care protocols and has worked closely with reporters to ensure exceptional storytelling in this difficult moment.

Under her leadership, Global Press Journal has increased:
publication by 20%
syndication partnerships by 38%
the editorial team by 450%

Meet the Editors

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Team Collaboration

Global Press Journal stories come to life thanks to the powerful partnership between local reporters and global editors. Their collaboration makes stories interesting and meaningful for audiences in Global Press coverage countries and around the world.

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Achieving Accuracy

In addition to collaborations with editors, Global Press Journal reporters are supported by a network of accuracy professionals, known as the Global Press Accuracy Network. Led by Terry Aguayo, our standards editor, who hails from the New York Times and the Associated Press, GPAN ensures dignified, precise journalism in all six Global Press languages — English, French, Mongolian, Nepali, Spanish and Tamil.

GPAN includes four primary accuracy teams:

Fact Checkers

Using a blend of online and offline techniques, fact checkers verify every fact, detail and assertion in every story.

Jennifer Kennedy, bilingual fact checker

In this data-heavy story, the fact checker sorted through tons of numbers to ensure accuracy and clarity, while also focusing on potentially confusing names of towns and municipalities. “My relationship with the reporter was professional and based on mutual respect for the verification process,” Jennifer says. “I am reminded of why it’s crucial having professionals solely dedicated to fact-checking.”

Copy Editors

Using the Global Press Style Guide, copy editors ensure all stories are dignified and precise.

Meet Allison Braden

"As a copy editor, I serve Global Press’ goal to facilitate connections between diverse communities. By prioritizing clarity and dignity, I make space for readers to spend quality, uninterrupted time with Global Press journalists and their stories."

Interpreters

Global Press interpreters offer live translation assistance for team members collaborating on a story in multiple languages.

Meet Otgoo

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Translators

Using sociolinguistic translation and only translating into their language of native fluency, translators create language versions of all stories.

Meet Ndahayo Sylvestre

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Inside the Global Press Style Guide

For the last 16 years, the Global Press Style Guide has been a guiding light for our journalism, offering rules for writing dignified, precise stories. Each entry is created upon recommendation from a member of our editorial team. In 2021, our Mongolia team brought a series of fascinating language equity and translation dignity issues to the Style Guide Committee. Here’s what happened:

bringing dignity
To Local People

When Dolgormaa Sandagdorj, a Global Press Journal reporter in Mongolia, flagged the spelling of a famous name, GPAN translator Otgoo Tsedendemberel recognized her question as one that spoke to the heart of Global Press values: dignity and precision. Then, when GPAN fact checker for Mongolia Mungunchimeg Batkhuyag flagged another common language issue, Otgoo knew what to do: hHe brought both issues to the Global Press Style Guide Committee.

ADD ONE TEXT BOX FOR: As a result of Otgoo’s leadership, two powerful entries were added to the Global Press Style Guide in 2021:

Ghengis Khan/Chinggis Khaan

This is a deviation from AP Style.

Rule: Use Chinggis Khaan on first reference to Mongolian citizens with that name, or historical references to the founder of the Mongol empire. Do not use Genghis Khan.

Rationale: Genghis Khan is an inaccurate transliteration. Consistent and precise references properly serve the Mongolian language and promote reader clarity.

SEE ALSO:
Link Link Link

Mongolian/Mongol

This is a deviation from AP Style.

Rule: Use Mongol or Mongolian, according to source preference, when describing a person or a person’s ancestry. Use Mongols in historical references to native inhabitants of Mongolia and the region comprising today’s Central and East Asia. Use Mongolians in general references to citizens of modern-day Mongolia.

Rationale: Proper use of the term Mongol aims to dispel negative connotations attached to it. Accurate use of terms and precise references properly serve sources and promote reader clarity. Allowing sources to self-identify ensures dignified representation and precise identification of sources beyond border, language and nationality.

SEE ALSO:
Link Link Link

Backstory

ADD TEXT BOX FOR: Chinggis Khaan
“In Mongolia, the process of learning English intensified in the early 1990s, following a transition from a socialist regime to a democratic society,” Otgoo says. “In the beginning, we adopted the translation of Mongolian terms and concepts into English without much consideration. We’ve started to critically analyze certain translations to propose better versions of some problematic terms.”

ADD TEXT BOX FOR: “For example, the transliteration of Genghis Khan does not match the proper pronunciation of how we say Chinggis Khaan,” Otgoo says. Now, the Global Press Style Guide requires accurate transliteration of the famous name.

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Chinggis Khaan
“In Mongolia, the process of learning English intensified in the early 1990s, following a transition from a socialist regime to a democratic society,” Otgoo says. “In the beginning, we adopted the translation of Mongolian terms and concepts into English without much consideration. We’ve started to critically analyze certain translations to propose better versions of some problematic terms.”

“For example, the transliteration of Genghis Khan does not match the proper pronunciation of how we say Chinggis Khaan,” Otgoo says. Now, the Global Press Style Guide requires accurate transliteration of the famous name.

ADD TEXT BOX FOR: Mongol
The term Mongols often carries negative and inappropriate connotations, including a reference to Down syndrome. But many people in Mongolia self-identify as Mongols, so creating a style guide rule that clarified when and how to make that reference with dignity was important.

“It’s important to highlight the nuances of certain terms, like Mongols and Mongolians, considering their negative connotations,” Otgoo says.

Now that both terms are included in the Global Press Style Guide, he says it reflects the evolution of language that allows dignity for local people and clarity for readers.

How is Otgoo able to ensure language clarity in stories published in Mongolian and English? “It is all about teamwork,” he says, which “makes our work more powerful.”

“It is all about teamwork. That makes our work more powerful.”

Otgoo Tsedendemberel, Translator, Global Press Accuracy Network

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Awards & Honors

From stories and design to individual honors and fellowships, Global Press was honored to receive 13 awards in 2021.

Best Practices on a Website

The Webby Awards

Awarded to Global Press Journal for "demonstrating unparalleled excellence across the Academy's six criteria: content, structure, navigation, visual design, interactivity, functionality, and overall experience.”

Shilu Manandhar

Print Award (Longlist), One World Media and The Clarion Award for Online Journalism

Celebrating 10 years with Global Press, Shilu has become one of our most recognized reporters. Routinely telling long-form and investigative stories that speak truth to power and seek dignity for local people, Shilu’s work has been syndicated by dozens of publications and is routinely read by people in nearly every country on Earth. In 2021, Shilu combated an intense four-month lockdown and faced constantly changing restrictions for months to produce exceptional coverage.

“In 2021, I reported on stories that were beyond my comfort zone. I wrote about child rape and child suicide. They were extremely difficult topics to write about and the interviews were heartbreaking. But these stories needed to be told to bring about change,” Shilu says.

READ SHILU'S STORIES